Corporate Identity: Creative Arts

This post should really be called ‘how to win £100 without really trying’ because thats basically what happened with this project. We started looking at corporate identity which is basically logos and branding and stuff. If you have a blog you probably know what I’m talking about. Designing a logo is really hard because it’s so simple, think of the Twitter logo, or Facebook or Instagram. They are super simple shapes but are also instantly recognisable.

For this part of corporate identity we were working on a live project. Essentially we were working with a client so work had to be handed in on time as it was going to be assessed and used for something. The logo we had to create was going to be used as part of a creative arts festival throughout the college. It was going to appear on posters and flyers and the winning designer would also get £100.

Now you have to understand that I didn’t really know what I was doing going into this project, I had been unwell when we started corporate identity and so missed another project which you apparently had to do before starting on this one. But I didn’t do that and jumped straight in.

Now the fun thing about designing a logo is you basically start by just doodling. You draw pages and pages and pages of shapes trying to find something that will work for what the logo is to be used for. You then take them onto the computer and edit them or use them as the basis for creating another shape. I came up with 5 logos I liked and spent a long time trying to find the right fonts and colours to go with them.

The day we were due to hand in the project I came in thinking all I had to do was print off my final design and that would be it. But my lecturer didn’t like my final design and basically told me to go back to those original marks and look for something else.

So I scanned more marks, brought a few into the computer I liked, cleaned them up in Illustrator and added the text. The one you see in the photo above was the logo I finally decided to go with. Now you have to understand by this point I was really unhappy with this logo, it took me 3 seconds to draw, I played about with it on the computer for maybe an hour and then handed it in. I didn’t like it at all. Like I left as soon as I could and avoided showing it to anyone because I was so unhappy with it.

And then two days later I get an email saying my logo had been picked as the winner and it was going to be used for the festival. Going be totally honest here, I had a tiny panic attack when I found out.

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4 thoughts on “Corporate Identity: Creative Arts

  1. Aww, that’s really cool!! Congrats! Your story here made me think of what I’ve heard about the creation of Pablo Picasso’s Guernica. I think he played around with designs and eventually chose to continue with what he started with.
    Anyways, I like the logo you created.

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