Corporate Identity: Ecohub

Out of the three parts to the corporate identity project this was the most fun. We got to work with an interior design student on their final degree project. They were creating the interior design for a hotel and we got to create the logo for their hotel.

My client was creating a sustainable, environmentally friendly hotel. But she also didn’t want it to scream eco-friendly. So it was tricky finding a logo that had some sort of natural element without going too over the top. I eventually came up with these very stylised, almost 50s looking trees.

It was really interesting working with a client on this because I wanted my logo to look good but this was also something the client was going to use as well so she had to be happy with it. This involved a lot of going back and forth through emails getting the right colours for the trees and the right type of font. We even spent a good while deciding if the ‘E’ in eco should be capitalized or not.

But eventually we came to a final logo design that we were both happy with and could both use as part of our portfolios.

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