I have a posting schedule. You probably have a posting schedule. Probably every blogger and their mum has a posting schedule. If you’re a total newbie blogger and don’t know what I’m talking about a posting schedule is essentially just a plan where you set out to post consistently on certain days of the week. It’s pretty much accepted now that posting consistently will create more traffic going to your blog and in turn make it grow.
I’ve been blogging for almost five years now and I’ve had a consistent posting schedule for most of that. While I’ve found that posting regularly did help my blog to grow. Having that schedule caused more problems than I expected.
The problem with having a posting schedule is you need to be quite organised for it to work. Some people write great stuff the day they want to post. But I’ve found that doesn’t work for me. I usually start planning posts around three weeks before they are due to go up. But for this to work I need to be really strict about getting certain things like first drafts, and photos done by a certain date. If I don’t do this I can get thrown off my whole schedule and end up getting further behind with posts.
Getting behind is a problem with posting schedules. This happens to me quite a lot. I don’t like being in a situation where I have to write a post which will go up on that same day. I feel those posts are never as good as something I spent more time on (this isn’t always the case thought). In these situations I’ve written ‘update posts’ which are never usually that interesting*. Or simply posted something saying I didn’t have a post and would be back next week.
I’ve seen numerous other bloggers do the same. Posting something not because they have anything worthwhile to share but because they want to keep to their posting schedule. It took me a while to realise if you don’t have any worthwhile content to share, you’re actually better off not posting at all. If you want your blog to do well you have to write about subjects that people want to read, and you’re probably not going to do that if you’re writing a post just to keep on your schedule.
There is also the fact that they don’t work well with spontaneous posts. You could have a really great idea for a post and want to put it up as soon as you write it. Or maybe you write a post reacting to a piece of news. But then you have to wait until the day you post on your blog. Depending on your schedule this could mean waiting a few days. This doesn’t always work with current events. Especially considering how fast news moves on in this internet age.
What I’m really trying to say is don’t feel like you need to have a posting schedule just because other bloggers have one. Or because your blog might do better with one. Or because it’s better from an SEO point of view. I got more hits in January of 2017 posting three days a week than I did in August 2016 when I posted every day. Blogging is far more complicated than just posting consistently.
*There is a time and a place for update posts. But there is no point writing an update just because you have no other content to share.