Today I thought I would share one really simple trick which has made my Instagram photos look better. That is adjusting the white balance. For those of you who don’t know, white balance is the process of removing unrealistic colour casts so that objects that appear white in real life also appear white in photographs.
The type of light that bounces off an object changes it’s appearance, this is something our eyes can adjust to but when taking a photograph the camera will record exactly what is there. This is easy to adjust nowadays using a digital SLR but phone cameras don’t have the ability change white balance. This means it has to be done during the editing process.
White balance is really important when it comes to Instagram. Especially if you want that perfect grid with your photos looking like they belong together. Having the same tint of white across all your images will make them look more cohesive. For example, look at the two images from my Instagram feed. Both were edited in VSCO using the same filter and brightness/contrast settings. You may notice that the image on the left has a slightly yellow tone, this is because the image was taken indoors. The temperature and tint settings were changed on the right image to give it a more blue tone. It’s a very slight change but it does make a difference.
You can change the white balance in VSCO using the temperature and tint settings. Temperature controls the blue to yellow tone, while Tint controls green to magenta. To get a true white you need to use both. You can see an example below where the photo on the left is the original and the photo on the right has been white balanced.
Altering the white balance will make your images look better however you don’t need to make the whites a true white. Your images can still look cohesive if the white has a blue or a purple tone. The temperature and tint settings can be used to achieve this in combination with other VSCO settings.